Case study · Chateau la Paws
Chateau La Paws for Diageo
Chateau La Paws was a unique wine branding project created in partnership with the Diageo Innovation Group. The concept paired a line of approachable wines with a powerful cause: raising awareness for dog adoption.
Client
Diageo Innovation GroupIndustry
WineDeliverable
Brand identity, packaging, and websiteMy role
Brand and digital design
The work
Great wine for a good cause.
Each label featured beautifully photographed rescue dogs, all of whom were up for adoption at the time of release. Our team crafted a sophisticated, emotionally resonant brand experience—elevating the product through elegant packaging, a refined visual identity, and a purpose-driven website. The result was more than just a wine brand—it was a heartfelt call to action that invited consumers to enjoy great wine while supporting a meaningful mission.
Rescue dogs on every label
Each label featured a rescue dog up for adoption at release.
Elegant packaging
A refined visual identity that elevated the product.
A purpose-driven site
A website that invited people to enjoy great wine and support a mission.
The screens
A closer look.
