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Case study · Painful Pleasures

Painful Pleasures eCommerce website

Painful Pleasures is a leading supplier of body jewelry, piercing supplies, tattoo equipment, and medical-grade tools for artists and studios around the world. I led the redesign of their expansive eCommerce website, focusing on improving the user experience, modernizing the interface, and optimizing the shopping flow for both B2B and B2C customers.

Client

Painful Pleasures

Industry

Body jewelry and tattoo supply

Deliverable

eCommerce website redesign

My role

Redesign lead
Painful Pleasures project shown on a laptop

The work

An edgy brand, easy to shop.

The project included restructuring the information architecture to support thousands of SKUs, enhancing product filtering and search, and streamlining the checkout process. The new design balances edgy brand aesthetics with clean, functional usability—making it easier for professional artists and enthusiasts alike to find what they need quickly. The result is a high-performance platform built for scale and conversion.

  1. Thousands of SKUs

    Information architecture restructured to support a huge catalog.

  2. Better filtering and search

    Enhanced product filtering and search for B2B and B2C customers.

  3. A streamlined checkout

    A simpler path to purchase.

The screens

A closer look.

Painful Pleasures: Category page
Category page
Painful Pleasures: Community
Community