Case study · Playtex Baby
Playtex Baby website
The Playtex Baby website was launched as part of a larger rebranding effort to refresh and modernize this trusted parenting brand. I partnered closely with the lead branding agency to translate the new visual identity into a compelling digital experience.
Client
Playtex BabyIndustry
Baby careDeliverable
Website for a rebrand launchMy role
UX architecture and responsive design
The work
A trusted brand, refreshed.
The site was designed to resonate with today’s parents—balancing warmth, clarity, and functionality—while showcasing products and offering helpful resources for every stage of early childhood. From UX architecture to responsive design, the new platform brought the refreshed Playtex Baby brand to life online in a way that felt both approachable and modern.
The screens
A closer look.
